Traditionally, Super Bowl ad spots sell out quickly as big brands look to make a splash at one of the most-watched events of the year. However, this year has brought big changes to consumer behavior, causing brands to adapt their marketing strategy.

In this episode, Chris Casale and Ryan Smith discuss who's advertising this year, who's sitting it out (ad spots are selling for $5.5 million dollars for a 30-second window), who's taking advantage of the opportunity, and what you can do when you don't have the budget.