Brand Archetypes

Episode 41 – Taking a Bite Out of the Oreo Brand


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Are you familiar with how the oreo brand has remained consistent over the decades? The most recent Oreo commercial sparked a conversation between Kevin, his wife Francie, and her son Drew. The discussion centered around the manipulation of marketing and whether or not it is ethical. Francie exclaimed that she loved the new commercial and…
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Brand ArchetypesBy Kevin Skarritt & Amy Zander

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