Episode Title:

"The 3 Revenue Leaks Killing Your Scale (And How to Plug Them This Week)"

Episode Length: 15 minutes Host: Kayla Petrasek, Founder & Principal Consultant, ScaleHaus Consulting Release Date: October 27, 2025

EPISODE DESCRIPTION

Most scaling businesses aren't broken—they're just bleeding revenue in ways the founder can't see. In this high-impact episode, we break down the three most common (and expensive) revenue leaks across every industry: medtech, aesthetics, pharma, mental health, and beyond.

You'll walk away with three executable frameworks you can implement this week to stop the leak, recapture lost revenue, and build a business that compounds instead of plateaus.

No theory. No fluff. Just operational strategy you can deploy immediately.

WHAT YOU'LL LEARN

✅ Why most businesses leave 60-70% of revenue on the table—and how to capture it ✅ The exact offer architecture that turns browsers into buyers at every stage ✅ How to build a sales system that scales without you (so revenue doesn't stop when you're busy) ✅ The positioning framework that makes competitors irrelevant and clients self-select ✅ Three action steps you can take this week to plug revenue leaks and accelerate growth

TIMESTAMPS

[0:00] – Intro: Growth Doesn't Happen by Accident—It Happens by Design [1:30] – Revenue Leak #1: The Offer Stack Problem [3:00] – The 3-Tier Offer Architecture Framework (Gateway, Core, Ascension) [5:15] – Action Step: Build Your Gateway & Ascension Offers This Week [6:00] – Revenue Leak #2: The Sales Structure Vacuum [7:30] – The 4-Part Sales Operating System (Lead Matrix, Conversion Architecture, Cadence, Objection Library) [9:45] – Action Step: Create Your Objection Library v1.0 [10:30] – Revenue Leak #3: The Positioning Gap [11:45] – The Unique Mechanism Formula (Target + Problem + Mechanism + Outcome) [13:15] – Action Step: Rewrite Your Positioning Using the Formula [14:00] – Recap & Closing: How to Work With ScaleHaus Consulting

KEY FRAMEWORKS & TAKEAWAYS 1. The 3-Tier Offer Architecture

• Gateway Offer: Low cost, high value, builds trust ($197-$997 range)
• Core Offer: Your main revenue driver (signature service/product)
• Ascension Offer: High ticket, transformational, limited capacity ($10K+)

Why it works: Captures buyers at every stage of awareness, trust, and buying power.

2. The 4-Part Sales Operating System

• Lead Qualification Matrix: Score leads on problem-fit, budget, authority, urgency
• Conversion Architecture: Map every touchpoint from awareness to close
• Sales Cadence: Weekly rhythm (Mon: pipeline review, Fri: close rate analysis)
• Objection Library: Document + script responses to the top 5-10 objections

Why it works: Removes single points of failure and creates a scalable revenue engine.

3. The Unique Mechanism Formula

[Target] + [Problem] + [Unique Mechanism] + [Outcome]

Example: "We help device startups in medtech who are stuck at $2-5M revenue scale to $10M+ using our National Sales Force Blueprint—without hiring a VP of Sales or burning cash on agencies."

Why it works: Specificity creates gravity. You stop being compared and start being the only option.

TOP QUOTES FROM THIS EPISODE

💡 "Most businesses aren't broken—they're just bleeding revenue in places the founder can't see."

💡 "Your customers exist at different stages of awareness, trust, and buying power. If you only have one entry point, you're leaving 60-70% of revenue on the table."

💡 "When sales lives in someone's head, you have a single point of failure. When sales lives in a system, you have a scalable revenue engine."

💡 "Specificity creates gravity. When you speak directly to a defined problem with a named solution, you stop being compared to everyone else."

💡 "The riches are in the niches. Pick one."

ACTION STEPS FOR THIS WEEK Step 1: Build Your Offer Stack

• Identify your Gateway Offer (something someone can say "yes" to in 48 hours)
• Identify your Ascension Offer (the premium version you've been afraid to price correctly)

Step 2: Create Your Objection Library

• Pull your last 20 sales conversations
• List the 5 most common objections
• Write your best response to each
• Share with your team and practice

Step 3: Rewrite Your Positioning

• Use the formula: [Target] + [Problem] + [Unique Mechanism] + [Outcome]
• Test it in your next 3 sales conversations
• Update: website homepage, LinkedIn headline, email signature, pitch deck

RESOURCES & LINKS

🔗 Work With ScaleHaus Consulting: Visit www.allora-agency.com/scalehaus-consulting or DM us "DIAGNOSTIC" to run a full revenue audit and map your next 7-figure move.

🔗 Download the Frameworks: Get the 3-Tier Offer Architecture Template, Lead Qualification Matrix, and Unique Mechanism

🔗 Connect With Us: LinkedIn: www.linkedin.com/kayla-petrasek Instagram: @Scale.Haus.Consulting Email: [email protected]

ABOUT SCALEHAUS CONSULTING

ScaleHaus Consulting works with scaling businesses in medtech, aesthetics, pharma, mental health, and high-growth industries to diagnose revenue leaks, rebuild operational systems, and execute strategies that compound over time.

We don't coach. We don't consult in theory. We come in, find the gaps, and execute alongside you until the system works without you.

Our clients have:

• Added $100K+/month in new revenue streams
• Built national sales forces from scratch
• Doubled sales in 30 days while rebuilding internal culture
• Launched product lines that dominated North American markets

If you're stuck scaling or sitting on unrealized potential, let's talk.

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NEXT EPISODE PREVIEW

Coming up next week: "How to Build a Sales Team That Scales Without You (The 5-Step Hiring & Training Blueprint)"

We're breaking down the exact process for hiring, onboarding, and training sales talent that performs consistently—even when you're not in the room.

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