Are you struggling to find the right niche for your YouTube channel? In this episode, we delve into the crucial concept of niching down versus niching up. We'll explore how getting more specific with your content can help you own a space and grow faster. We will also discuss the risks of niching down, like reaching a cap on growth or making it harder to expand to other niches. On the other hand, we will examine how a broader approach can potentially reach more people, while also facing increased competition from larger players.

This episode will help you understand that your position on the 'niching' scale is a choice. You'll learn how to decide where you want to be on this spectrum and how to adjust your approach.

We'll also explore some of the top niche ideas for the coming year, including:

Finally, we will cover five key factors that can predict your success on YouTube:

Combining all five of these factors will give you the highest likelihood of success, however, success is ultimately about your own definition. Are you doing something you love, in a way that you love?

Tune in to discover how to choose a niche that not only works but also aligns with your passion and goals!