Glowing Older

Episode 4:10 David Harry Stewart Talks about How Aging Can Be Cool

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The founder of AGEIST and host of the SuperAge podcast discusses the shift from anti-aging to positive aging, how targeting by age is an epic fail, and the endless possibilities in life’s third act.

About David

David is the founder and face of AGEIST, a new media company and agency that champions the vitality, capabilities, and influence of the modern 50+. He is a passionate champion and leading authority on the mindset and aspirations that drive this influential demographic. David is frequently called upon to share his expertise and insight at important venues and forums around the world. Recent speaking engagements include HIMSS in Las Vegas, the leading conference for health information and technology; TEDx, on Redefining Age; MONOCLE Quality of Life Conference in Zurich and the Mercedes Benz ME Convention in Stockholm.

Prior to launching AGEIST, David enjoyed an award-winning career as a photographer specializing in people-oriented advertising. His work for iconic brands including Nike, Adidas, Google, Coors, AT&T, Coke, Philip Morris, Toyota, Lexus, BMW, Corona, Gillette, Philips, Johnson & Johnson, Red Bull and many more has appeared in GQ, Esquire, Harper’s Bazaar, Wired, Interview, Time and The New York Times Magazine.

Key Takeaways

  • Don't target by age, it's a huge fail. Age is one of the criteria, but not the defining character criteria. What are people’s values and ambitions? How do they see themselves in the future?
  • The word “aging” is problematic because it is lumped together with disease.
  • Apple doesn't target age; they target people. The largest consumer segment for Apple products is men over 65.
  • Wellness is what we have control over, and a set of behaviors that have consequences. There is growing awareness that we have responsibility for our health outcomes; we have agency.
  • Become passionate about your purpose. Purpose orients your life around “How can I be most useful? How can I be most impactful in the world?”
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    Glowing OlderBy Nancy Griffin
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