Anne Sugar is a Harvard Business School Executive Coach, MIT guest lecturer, and writer for Harvard Business review. Prior to becoming a coach, Anne worked at Digitas in media planning.

On today’s show, we discuss her career path and how she coaches people to become better, more effective leaders.

Topics:

• Anne’s background in advertising
• Having the perspective of how to spend your client’s money in the most efficient way
• Why she switched from advertising to business coaching
• How to self-brand when job hunting
• Characteristics that define a successful leader
• Identifying toxic workers
• The art of listening

Quotes:

“There is a creative aspect to, well ‘how do you reach that target audience?’” -Anne Sugar

“I think there’s a piece of research...that says we all have about five different careers in our lifetime…” -Anne Sugar

“If somebody says, ‘yes, you’ve got the funding’, stop; no more talking.” -Anne Sugar

Resources:

Anne’s Website

Anne on Twitter

The Emotionally Intelligent Recruiter