<p>Looking at competitive websites, Scott McKain noticed they all said the same thing — yet, one had a very distinctive fact buried deep in the copy.  Are you presenting identical information as your competition — or, are you standing out?</p>

Looking at competitive websites, Scott McKain noticed they all said the same thing — yet, one had a very distinctive fact buried deep in the copy. Are you presenting identical information as your competition — or, are you standing out?

<p>Looking at competitive websites, Scott McKain noticed they all said the same thing — yet, one had a very distinctive fact buried deep in the copy.&nbsp; Are you presenting identical information as your competition — or, are you standing out?</p>

Episode 42: Are you burying your distinctive point?

How do YOU stand out in today’s competitive marketplace? What does it take to sell uniquely…and serve remarkably? How can customers tell a difference between you and your competitors? “PROJECT DISTINCT with Scott McKain” reveals what it takes to soar above the crowd and dominate your market. You’ll discover the elements required to make your competition irrelevant. Subscribe and join Hall of Fame professional speaker Scott McKain daily! What if you don’t listen…and your competition does?

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Episode 42: Are you burying your distinctive point?

Episode 42: Are you burying your distinctive point?