B2B Marketing Podcast

Episode 42: Demandbase's Paul Gibson on all things ABX

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In this week's episode, David Rowlands, senior editor at B2B Marketing, spoke with Demandbase's VP EMEA Paul Gibson.
Paul and David discussed all things ABX(account-based experiences) - what differentiates it from ABM, what it looks like at the ground level, and why Demandbase think it’s the future of great marketing.
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B2B Marketing PodcastBy B2B Marketing
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