Welcome back to #CCtalks! In our 42nd episode, we dive into how in four years the media buying team delivered groundbreaking results for a fitness app. This achieved a remarkable sales increase from $2K to $20K overnight, and earned the team a finalist spot at the Global Performance Marketing Awards for Best Performance Marketing Team of the Year.

Joining us is Wesley Grevink, Head of Media Buying at Creative Clicks, who shares the power of Creative Clicks' innovative Triple-E philosophy: Energy, Entrepreneurship, and Expertise. Discover how both him and his team tackled challenges, optimized user flows, and maintained adaptability in a rapidly evolving industry.

We cover:

• The growth of Creative Clicks’ media buying team and the Triple-E philosophy
• Overcoming challenges in the fitness app’s initial campaigns
• Strategies to improve lead retention and enhance user engagement
• The role of testing, data analysis, and continuous learning
• Key lessons learned from scaling and maintaining efficiency
• Future-focused practices for staying ahead in digital marketing

Join us to uncover the secrets behind this award-nominated campaign and learn how Creative Clicks continues to push boundaries in performance marketing.

Listen to the full episode on Spotify, Apple, or wherever you get your podcasts! 📱

Want to learn more about the Media Buy team’s journey? Connect with Wesley Grevink on LinkedIn and dive deeper into the world of Creative Clicks.