The 2021 Superbowl was the most live-streamed NFL contest ever, with an average minute audience of 5.7 million viewers. Does this mark the beginning of the end for TV advertising? What are the best alternatives for marketers who are looking to reach their audience? In this episode, Chris and Ryan discuss how live streaming has transformed the viewing experience and how marketers can evolve with customers' behavior to find, reach, and grow their audience.