As a luxury brand having great ambitions with Japan, should you contact an unknown influencer or a famous journalist? A respected magazine or an anonymous blogger? Should you use Line, Twitter, or Facebook? Out-of-home or TV? And when you chose your media, what frequency should you adopt?

In 5 sessions, Olivier Martinez, CEO and Founder of Outblast, and his Japan representative, Julian Douste, provide listeners with the basic tools to navigate through Japan’s disorienting media universe. The quest for a powerful media strategy stops here! In this second session, we talk about social networking.