Pini Yakuel, CEO of the leading data & marketing company Optimove, and who work with many major brands in the industry joined us today to chat through his background and how AI & Data science is changing everything. In a packed news section Camelot’s latest numbers, the ongoing bidding war for Playtech, further M&A for Flutter and trouble in Florida are all covered. We also discuss the likes of SEGA and ESPN making moves into the space and in a final piece of breaking news Lee defends his racing tipster record!