In Episode 42 of '100 Days of Data,' Jonas and Amy explore the critical role of privacy and data protection in the era of AI. Drawing on real-world examples — from healthcare to autonomous vehicles — they illustrate how regulations like GDPR and the proposed AI Act are reshaping how organizations handle personal data. They delve into key concepts such as data minimization, data sovereignty, and encryption, while highlighting advanced techniques like differential privacy and role-based access controls. More than just legal checkboxes, these practices are essential for building consumer trust and enabling responsible AI development. With data powering major innovations and also presenting serious risks, the episode emphasizes the importance of embedding privacy and protection throughout the entire AI lifecycle to ensure ethical and sustainable progress.