Onward Nation

Episode 42: Storytelling in the social era, with Gary Vaynerchuk.


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Gary Vaynerchuk builds businesses. Fresh out of college he took his family wine business and grew it from a $3M to a $60M business in just five years. Now he runs VaynerMedia, one of the world’s hottest digital agencies. Along the way he became a prolific angel investor and venture capitalist, investing in companies like Facebook, Twitter, Tumblr, Uber, and Birchbox before eventually co-founding VaynerRSE, a $25M angel fund.

Gary also currently hosts The #AskGaryVee Show, a way of providing as much value as possible by taking questions about social media, entrepreneurship, startups, and family businesses and giving his answers based on a lifetime of building successful, multi-million dollar companies. The show is also available as a podcast on iTunes, Stitcher, and SoundCloud.

A Few Steps Ahead:
  • Don’t be crippled by trying to quantify success -- use all the tools at your disposal -- try to be four to five years ahead of everyone else
Technology and Innovation:
  • The company’s of now will be done in eight years if they refuse to adapt and change -- to grow you have to ask dumb questions grounded in the future of business
Storytelling:
  • Every business has a story to tell -- don’t disrespect social channels -- they are a living and breathing channel of communication
Transparency:
  • We live in an ever-changing transparent world -- if you're company’s in the yellow-pages or newspaper because you're afraid of social -- then an opportunity will be missed
Humanise It:
  • People will follow the story -- communicate the story -- humanise it -- where is the personality
Give or Push:
  • Old fashioned rules -- you have to become a giving business through social channels -- before you ask and receive
Value-Proposition:
  • A good value-proposition shows your consumer the value they will receive

How best to connect with Gary:
  • https://www.garyvaynerchuk.com/
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Onward NationBy Stephen Woessner (CEO of Predictive ROI) talks with today's top business ow

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