Mike Pullam was a successful Business Executive working in Supply Chain and Matt Stirling was already a successful health entrepreneur working in the Direct Marketing space. Both Pullam and Stirling came from strong athletic backgrounds with Stirling spending much of his early career in fitness and nutrition. Shortly after meeting, a friendship quickly developed between them, which later evolved into a business partnership.

The two were convinced that health-conscious consumers would start to demand alternatives to high-sugar, high-caffeine, and artificial mass-marketed energy drinks, in search of a product that better aligned with their lifestyles. They were equally convinced that consumers were looking for more functionality beyond that of simple caffeine found in popular energy drinks. They believed that when someone required more energy in their day, their bodies needed more than just a short-term caffeine fix followed by a crash.

Through countless hours of brainstorming and collaboration during the early stages of the pandemic, they created their vision for EXPONENT and personally funded all aspects of the startup to allow their vision to come to life. The vision was simple: They believed customers should not have to settle for less with their energy drink. Visionaries and overachievers have never settled for less, so why should they have to settle for an inferior energy drink?

1. How did the dynamic duo start between Matt & Mark
2. The vision of the Exponent energy drink
3. What is entrepreneurship mean for Matt & Mike The 3 Flavours or Exponents
4. What is the first step of entrepreneurship?
5. What gives Matt & Mark the momentum to keep going?

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INSTAGRAM: https://www.instagram.com/drinkexponent/
AMAZON STORE: https://www.amazon.com/stores/Exponent/page/9ABC43F2-1021-49CC-949C-AB08E889B12B?ref_=ast_bln
EXPONENT WEBSITE: https://drinkexponent.com