The "rise" of virtual reality seems more like a dud than the latest and greatest thing. Mark Zuckerberg thinks people will come flocking back to Facebook as a result. The issue it seems, is that virtual reality is having the same trajectory as 3D movies have had. Cute trick, but not a necessary thing. Headaches aside, the whole notion of entering a virtual world cut off from real society is just not all that appealing. Then again, is "Zuck Bucks" going to be the right answer?

NEXT WEEK: Post Pandemic Norms

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