More than a third of all YouTube views are on tvs, that up from a little over a quarter this time last year. 

 

Collab, a network of around 300 youtube channels noticed the trend.

 

“What we have is a generation of consumers who have been trained to think of YouTube as a TV solution,” said Dave Rosner, a Collab executive 

 

 A Digiday article says the average view time in tv is longer too. 7 minutes versus 3 three and a half minutes for mobile and almost 6 minutes on desktops and laptops.

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