In this week’s episode, Scott sits down with the Lab’s head of strategy, Adam Simon, to talk about everything noteworthy from Apple’s WWDC event last week. From new AR tools to new privacy features, Apple is dedicated to position data privacy as a key selling point of its ecosystem while also making a considerable effort to ensure the consistency of its user experience across different devices. Have a listen and hear our take on Apple’s latest announcements and what they mean for brands.

What We Covered:

• Scott’s and Adam’s personal favorite announcements coming out of this WWDC;
• “Sign-in with Apple” and other new privacy features to come, and what they mean for data-driven brands and advertisers
• The new iPadOS and watchOS and what they say about Apple’s overall platform evolution
• Apple’s decision to break up the iTunes desktop app and new changes added to Apple podcast
• Brand takeaways

Links:

Apple WWDC 2019 Recap: Everything Brands Need to Know

Hosted on Acast. See acast.com/privacy for more information.