Negotiation isn’t just about striking deals and signing contracts—it’s about knowing when to push, when to collaborate, and how to turn tough conversations into lasting partnerships.In this episode,

I sit down with Francesca Sabatucci, Procurement Director at Tetra Pak, who is redefining what procurement means in today’s business world. No longer just about cost-cutting, procurement is now a powerful force for driving growth, innovation, and sustainability.

Francesca shares how she handles high-stakes negotiations, manages power imbalances, and builds strong supplier relationships that go beyond price. We also dive into the balancing act of cutting costs while delivering real customer value—a challenge that every business leader can relate to.

This episode is packed with practical strategies, fresh perspectives, and hard-earned lessons from the front lines of procurement.

Whether you're in sales, leadership, or supply chain, there's something here for you.

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