Narrowing down and focusing on a specific niche for your business is often a challenging, but critical step to focusing your energy and attention on those you can best serve. In this episode Marisa chats with Laura Zeke who has built a successful photography business focusing on the specific niche of working with dancers. They chat about how Laura discovered her passion for photography, how she fine-tuned her skills, what experiences led her to discover her niche and how she's focused her business for this audience.

They discuss ways in which you can narrow your niche and focus your business so you can lean into your passion and deliver amazing service or products to those who best align with you and what you do best.

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