Funded, Now What?!

Episode 43 How Commander AI is Automating the $100B Waste Industry


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What if the secret to closing a massive B2B deal wasn't a complex digital funnel, but a simple text message and a "phantom" flight?

In this episode of The Funded, Now What?!, host Andrew Lee Miller (@growthexpertz) sits down with David Berg, the founder of Commander AI. David is a former waste hauler who traded the driver's seat for the CEO's chair to solve a massive problem: one of the world’s last "pen and paper" industries is desperately looking for technology it doesn't even know exists.

Fresh off a $5 million seed round, David reveals how he built a CRM that is winning head-to-head against Salesforce by keeping things "simple" for an old-school workforce.

  • The "Reverse-Flight" Sales Hack: How David gets a 100% meeting rate with top-tier prospects by leveraging "relentless fortitude."

  • Fundraising from Giants: The behind-the-scenes story of how David raised $5M after hundreds of "nos" and how a relationship with Adam Neumann shaped his mindset.

  • Engineering as Marketing: Why Commander AI launched Hauler Central (a Yelp-style marketplace) to dominate SEO and capture inbound demand.

  • The @growthexpertz "Anti-AI" Brand Hack: Why Andrew advises startups in old-school niches to avoid using ".ai" or ".io" domains to increase conversion.

  • Google Maps Lead Generation: Andrew’s strategy for scraping 30,000+ locations to fuel hyper-targeted direct mail and AI-agent outreach.

    David is the CEO of Commander AI, a specialized intelligence layer for waste haulers. His platform helps haulers manage pipelines, invoicing, and quoting, generating over $34M in revenue for his customers to date.

    • Connect with David: LinkedIn Profile

    • Learn more: Commander.com | HaulerCentral.com

      Funded, Now What?! is the world’s only startup marketing podcast that interviews recently funded founders to uncover how they raised millions—and gives them tactical advice from @growthexpertz on how to spend it.

      Master your growth at: www.growthexpertz.com

      🔥 What You’ll Learn in This Episode: Featured Guest: David Berg💡 About the Show

      00:00 Introduction to Commander AI and Its Mission

      03:08 The Fundraising Journey: Overcoming Challenges

      06:05 Building Relationships with Investors

      09:02 Current Traction and Product Development

      12:00 Customer Acquisition Strategies and Marketing Insights

      14:56 Leveraging LinkedIn for Growth

      18:00 Future Directions and Closing Thoughts

      19:15 Leveraging Ads for Effective Outreach

      22:02 Hacking Google Maps for Business Intelligence

      25:20 Simplifying Onboarding for Customer Success

      30:01 Maximizing Conference Opportunities

      35:08 Crafting Compelling PR Strategies

      38:28 POD OUTRO.mp4


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      Funded, Now What?!By Andrew Lee Miller