Episode 43 of the Danso Pitch Podcast kicks of with our host for today Charles Danso giving us a detailed explanation on the importance of having a website generates cashflow along with better brand recognition as a business owner. Charles also breakdowns the different sections to include, key words to use/not use when building a website, with real world examples of successful companies that have followed a mold of successful product & service(s) placement in their website for an audience to believe in. This episode concludes with something that can't be stressed enough, why hiring a website developer is essential to a business's success. Often times many attempt a "do it myself" approach, which often leaves a lot of questions to be answered within a website, such as why a product is placed a certain way on a page, or why does a font look a certain compared to other websites I've been, color scheme within pages and the most common heard "I didn't even know this company offered this product/service?!" In this episode, Charles covers how to avoid all of these questions with having the right team in place to build a trust-worthy website as your own.

Edits within episode:

1) Macy's target market is the middle-class women between the ages of 16 and 34, Macy's quality products at reasonable prices attract a clientele of largely busy people – either engaged at work or out enjoying the social scenes with friends.

2) PepsiCo owns Lay's chips along with Gatorade, not Coca-Cola.

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