Josh Elledge runs a website called SavingsAngel, and a podcast of the same name, both of which focus on helping you get the most bang for your buck, and maximizing how far your dollar goes. He also runs an “anti-PR” firm called upendPR that helps business owners grow their business through smart strategies. In this episode, tune in as Josh joins John to discuss two important (and interrelated) topics — savings, and PR. Whether you’re a consumer, or a small business owner, Josh definitely has some great tips that will benefit you!

 

Key Takeaways:

[:18] John welcomes his guest for this episode — Josh Elledge

[:58] What does Josh do? What are his objectives?

[2:40] Josh talks about how he got into this business of not necessarily saving money, but getting more for the same amount of money.

[5:59] Expressing your frustration is okay, but do not blame the person you’re working with!

[6:55] Treat the problem as a separate entity from the person you’re dealing with. It’s about getting the person you're talking to on your side, rather than against you!

[8:28] There are times when you do need to fight, and take charge so that you’re not being bullies.

[11:59] How did Josh’s website and podcast come about, and how does he generate income?

[17:15] Josh started something like an anti-PR firm — it’s not about the impressions or clicks that you have, but the ROI.

[20:45] There are lots of things that you can do to generate media, but it doesn’t necessarily mean conversion.

[21:34] You can outsource your PR to an extent, but representing your brand and acting as a publicist is something that is best done from within the company.

[23:28] How do some of the things Josh teaches on the consumer side, work on the business side? Hint: It’s all based on relationships.

[27:53] John shares a personal story of how wanting to build a relationship led to more business than trying to sell a product.

[31:00] Josh is an advocate for surrounding yourself with experts, and being willing to pay fair money for that. It’s an investment that you’re making in your business.

[33:45] At some point, you have to pay a little bit so that you can elevate. Don’t be penny wise, pound foolish!

[35:05] What are some of Josh’s saving strategies? He shares his strategy to getting upgraded in hotels almost 100% of the time!

[45:26] Josh shares some other tips about getting the most bang for your buck and while increasing your negotiating power as well!

[48:19] Josh does a lot of media training with his company upend PR, and the great news is that being likable on TV is a skill set that you can improve!

[50:34] Check out Josh’s sites upend PR and SavingsAngel.com, to take advantage of the great resources he has!

[52:34] Josh has a $99 course about Twitter that he’s offering listeners for FREE! Check it out at upendpr.com/gravity!

 

Mentioned in This Episode:

Financial Gravity

The Financial Gravity Podcast with John Pollock

SavingsAngel.com

The SavingsAngel Podcast with Josh Elledge

The Like Switch, by Nick Schafer and Marvin Karlins

upendPR

Financial Gravity Podcast Episode 13: Nick Nanton — Celebrity Branding Agency

Financial Gravity Podcast Episode 32: John Jantsch — SEO for Growth

Hotwire

Priceline

Better Bidding

Southwest Airlines

Financial Gravity Podcast Episode 15: Michael Port - Heroic Public Speaking

upendPR on Twitter

Free Course worth $99, by Josh Elledge at upendPR

Josh Elledge on Twitter