Today on Memorable Marketing, Bart speaks to Gabriella Herrera, brand content manager at Purina ONE.

Purina ONE operates in the highly competitive pet food and well-being market, where well-informed consumers demand answers to their concerns and worries about their pets, and marketers must work across channels, including search, social, and more. Providing high-quality informational resources always has to be balanced with the existence of a regulated veterinary profession, making this a delicate area for content marketers.

The conversation starts with a discussion about the various goals of successful marketing departments and balancing brand identity with marketers' immediate, sales-focused aims. Then, Bart and Gabriella discuss the increasing ease of multi-channel marketing, repurposing content from one channel onto others, and the best ways to contact customers and develop an ongoing conversation.

The different players in the pet market, which range from small 'mom and pop' local stores, often with a loyal client base, through to multinational giants and medical professionals, offer specific challenges to marketers working in the space. Gabriella draws on her marketing nous and experience in the industry to offer insightful solutions applicable to marketers inside her industry and elsewhere.

Memorable Marketing by MediaGroup is a series of podcast interviews with leading senior marketers, holding free-ranging conversations on their careers, outlook, and interests. If you want to discuss your business's marketing strategies with MediaGroup, feel free to contact us at: info@mediagroupww.com.