2024 brought both promises and challenges to the travel industry, especially around sustainability, AI, and evolving traveller behaviors. As Timothy Hughes, Vice President of Corporate Development at Agoda, reflects on the past year, he offers insights that hint at what’s ahead in 2025. From the persistent desire for leisure travel to AI's integration into the core of travel platforms, Hughes joined this special year-in-review edition of the WiT Podcast to share a vision that balances optimism with pragmatism.