On This Episode:

Black Friday and Cyber Monday have really changed over the years. This used to be a one-day shopping frenzy, but then it turned into a two-day event with a weekend's break, and now it has turned into a month(s)-long event. It's a shopping bonanza at the last quarter of the year that is full of sales and "exclusive" deals, and those deals are what keeps us compulsive consumers hooked to the chase. Instead of it being a special occasion, it’s now a constant stream of promotions that are designed to keep us shopping until our wallets and bank accounts are drained dry. With how modern consumerism works, the message is clear: you gotta buy it now while the so-called "one-in-a-blue-moon discounts" are around or miss out entirely! But these so-called "deals" aren't as great as they seem when you really see how they work, it's the psychology, especially the one that messes with the numbers, that are at play. In specific terms, retailers use all kinds of tactics like countdown clocks, limited stock alerts, and emotional ads to make us feel like that there's this rare chance to save more for your pockets. And we like to think that we’re being smart shoppers, after all buying something for a discount should mean you're saving money. In reality though, it’s just too easy to get caught up in the impulses of consumerism: to buy, stress out, and regret it later on.

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