One of the seven-part series of podcasts connected to our 2017 TRENDS publication. There’s more to video than meets the eye. It is common knowledge that multimedia content receives higher engagement than other content formats, but are you using video to its full potential? Our Manager of Multimedia Services, Matt Stevens, shares insight into why it is imperative to include multimedia in your content marketing strategy. He further explains how to maximize production efficiency, as well as discusses how emerging technology, like drones, can give you an edge over your competitors.