Episode 43
Greetings and thank you for swinging by this podcast!
“Brands” are becoming all the rage these days but why? What makes a brand and why is it so important?
In today’s social media marketing landscape it’s become very easy for anyone to promote and market themselves. Bands and artists are no different.
But what is the difference between a brand and a band?
“Branding” oneself or changing the way you think about how you market yourself and your music can make a big difference when it comes to attracting new fans and nurturing current ones.
But it isn’t easy and takes time. However, putting in the effort to grow a brand instead of just promoting your music can have big payoffs later.
In This Podcast You Will Learn:
1). Why approaching your social media promotion and online presence as a”brand” instead of a band is much easier then ever before and why this is important.
2).How most bands make the mistake of being more salesmen and pitchmen online instead of nurturing an audience through branding tactics and why this makes most people tune out quickly.
3). A few examples of how to start your branding efforts online that will help you cut through the noise on social media and have your posts be seen and read.
4).The most important aspect of building a brand and why most bands fall short and miss the opportunity to grow in the minds of their fans.
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Thanks again for checking out this episode.
Branding is becoming and will become more prevalent in the near future for any entity looking to promote itself. This includes bands and artists.
I hope you see the difference after listening to this podcast and that it helps you think differently about how promoting in a “branded” kind of way can help spread your music farther and faster.
Til the next episode!
Mike
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