eaching and supporting all the different customers in your target audience – even those beyond your established buyer personas – is the topic of this episode of the Integrate & Ignite Podcast with host Lori Jones and her guest Sydni Craig- Hart of Smart Simple Marketing. Sydni shares with our listeners her insights into creating customer-centric marketing strategies, how to build customer loyalty and inspire inclusivity, and reminds us that every marketing team is tasked with ensuring that diverse voices are brought to the table.