The rumor of emails death is greatly exaggerated. In fact, it's kind of having a renaissance since corporations are required to use it for legal and tracking reasons. So how can you best leverage this for your business?

Email is a very useful, yet difficult way to get your products, services and ideas in front of customers. The major challenges are that inboxes are stuffed with competition, spam, and other people's to-dos. You have to do something to get noticed and stand out from the flood. Start out by asking permission in person, on the phone or over email to send them the sequence. Next, here are 5 things you should also consider:

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Plan Out The Sequence

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Have A Goal For Each Step

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Have Great Headlines

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Keep It Short

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Make It Visually Pleasing

In this episode, I will talk about the difference between standard broadcast email and why and how dirp email sequences should be considered as a part of your customer acquisition arsenal.