Disclaimer: The contents of the book DotCom Secrets, which is referenced to in this podcast, is owned by Russell Brunson of ClickFunnels LLC. You can get your FREE copy of the book, and a 14-day FREE trial of ClickFunnels with the links below.

Secret #18: “Curiosity-Based Headline” Scripts

How would you like to have your sales team work 24/7, 365 days a year for you, without asking for breaks or a pay raise, and yet guarantee the same exact delivery of the presentation you set 100% of the time? Sounds too good to be true? Not in this day and age. The fact is, ClickFunnels, Shopify, WooCommerce, and many other platforms that make online sales possible are your team of salespeople. Your conversion rate might be lower compared to a real estate or insurance agent, but the revenue you will make will be many times more just because everything is automated.

[insert Jim's story]

So now you should be wondering how to craft great headlines. Because this is episode is so short, I’ll just summarise my top 3 tips.

Tip #1: Your headline is the conversation starter. Don’t aim to sell with your headline.

What people mean by “sales-y” is when you start by saying “Hey, buy this product! It’s really great for you! We are having an offer now!” Don’t do that. Think of your headline as the first words you say when you meet someone. If that person is new, you have to start a conversation, give a reason to, or set the context.

Tip #2: Model your headlines from tried-and-tested sources

If you’ve spent money on some product or service, especially if its from clicking on an ad on FB or YouTube, copy the headline, and change it to suit your needs. For example, I probably spent $2000 on Tai Lopez’s courses. In one of his emails, it said “Your $9903 discount is about to expire soon”. How I used it was to put it into my email marketing, “Your 50% discount is about to expire soon”. Once I plugged it in, it recovered sales on the first day. There’s no need to guess.

Tip #3: Use Scripts Instead

After years of testing, failing multiple times, there are a few tried-and-tested formulas for headlines, and sales copy in general. We call them Scripts. There are over 100 scripts that can generate headlines and ad copies for everything: selling on Amazon, Video Sales Letters, E-commerce, Coaching, and so on. If you want to gain an unfair advantage over other marketers, join me at FunnelScripts.com and get your free trial today.

So that’s it for Secret #44: “Curiosity-Based Headline” Scripts. If you got tons of value from just this one episode, you could get so much more with the full original copy of the DotCom Secrets book. The good news is that you can get your FREE copy of the book, and a 14-day FREE trial of ClickFunnels with the links below. If you’ve enjoyed this episode, be sure to share, download or follow this podcast on Spotify, iTunes, or wherever you get your podcasts from, and I will see you in the next episode.

DotCom Secrets:

https://www.dotcomsecrets.com/dotcom-secrets?affiliate_id=3063032&cf_affiliate_id=3063032

ClickFunnels 14-day Trial:

www.clickfunnels.com