Some people are thinking about raising their prices but are afraid to abandon the people that have always ridden for them. But in this game of business, you can't make important decision such as pricing based on emotion. Business is business, and I'll keep on saying that until the end of time. In the final analysis, good will is not going to pay the bills or allow you to retire. While it's OK to want to have a philanthropic heart, when it comes to your business, you need to do what's best for you, your team, your business and believe it or not, even your clients. 

Today I'm going to relieve you of all of the hesitations, blocks and fears you have around pricing for profitability. But first, ask yourself two questions:

1) What does my business look like when I can't reach maximum profitability (what money and opportunities will I be leaving on the table)?

2) And did I really start my business to create a job for myself or to build a legacy for my family?