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Episode 44 - Measuring PR Momentum
Today we tackle my favorite part of the PR work -- measuring success while a campaign is still in motion.
In today’s show, we’ll talk about a framework to help you read the signals stakeholders give off in real time, and how those behaviors reveal whether your strategy is progressing or stalling.
You'll learn clear, actionable ways to measure momentum as it happens, so you can refine your approach and achieve stronger results. And here’s the proof: campaigns that consistently apply this framework outperform those campaigns that fail to use it.
Too often, evaluation happens only at the end of a campaign, when the chance to adjust has already passed. Don't be those guys!
You’ll want to share this with your team, your division leaders and use it as a basis for strategy development and management in the future.
BONUS RESOURCE:
If you’re new to IT’S A PR THING or if you’re looking for a proven path to make your PR team more effective, check out the free resource: 10 Strategies to Transform Your PR Function. It’s a collection of deeper-dive episodes organized to help you rethink how you implement PR in your job everyday. Click the link above and download the free resource.
GOT TOPIC IDEAS? WE WANT TO HEAR THEM!
Send topic ideas and mailbag questions for a future episode to [email protected] We would love to hear from you!
HOST BIO
https://www.audible.com/author/Stephanie-McFarland/B00YNFH16E
View all episodes
By Stephanie McFarland APRToday we tackle my favorite part of the PR work -- measuring success while a campaign is still in motion.
In today’s show, we’ll talk about a framework to help you read the signals stakeholders give off in real time, and how those behaviors reveal whether your strategy is progressing or stalling.
You'll learn clear, actionable ways to measure momentum as it happens, so you can refine your approach and achieve stronger results. And here’s the proof: campaigns that consistently apply this framework outperform those campaigns that fail to use it.
Too often, evaluation happens only at the end of a campaign, when the chance to adjust has already passed. Don't be those guys!
You’ll want to share this with your team, your division leaders and use it as a basis for strategy development and management in the future.
BONUS RESOURCE:
If you’re new to IT’S A PR THING or if you’re looking for a proven path to make your PR team more effective, check out the free resource: 10 Strategies to Transform Your PR Function. It’s a collection of deeper-dive episodes organized to help you rethink how you implement PR in your job everyday. Click the link above and download the free resource.
GOT TOPIC IDEAS? WE WANT TO HEAR THEM!
Send topic ideas and mailbag questions for a future episode to [email protected] We would love to hear from you!
HOST BIO
https://www.audible.com/author/Stephanie-McFarland/B00YNFH16E