Typically we discuss mostly B2B selling.  One company selling a product or service to another company is the normal conversation here.  Today, we discuss selling in a retail environment.  Selling in retail is slightly different in the fact that when people are going to a store they are "interested" in purchasing one of your products or services. 

Today the Godfather gives you some tips on how to engage the "shoppers."  The just looking crowd that you will run into most days.  Engaging the customer is important in getting them to start talking and then help them make an informed decision.  Questioning skills are very important once you get them engaged in the conversation.  Don't throw information at them like you know what they already want.  Get them to tell you what the pains are they are experiencing.  Make it unique and pleasurable and you will leave an impression on them. 

Last but not least we will discuss a follow up program to create a loyalty to you.  This is imperative in creating more sales in the future.  Let them send you more business. 

Thank you so much for listening.  We have listeners all over the world who are downloading each episode and we would love to thank each of you individually.  Please let us know how we can make the podcast better, let us know what you like and let us know of any success you may have in the field.  We look forward to hearing from you. 

You can reach Ed in three different ways.  If you have a question you would like answered or any feedback about the show please let us know. Please go to Itunes and give the show a review.  Let everyone know how you feel about the podcast. 

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