A moment of inspiration. A spark of genius. A stroke of brilliance. The creative element that separates the good from the great is often described in transitory terms. It's there, and then it's gone. But while the ability to come up with that spark is important for the digital strategist, it's not enough. What matters is your ability to do so consistently, day in and day out. It's not enough to be the hare. You also have to be the tortoise. The good news is that there is a method to making the madness work for you consistently.