What happens when a family-owned grocery store becomes a community cornerstone for over seven decades? Listen as Darell Corti of Corti Brothers shares the incredible journey of this Sacramento icon, from its modest beginnings in 1947 to its staunch commitment to customer-focused service today. Explore the roots of Little Italy in Sacramento and understand the profound cultural impact of the Italian-speaking network centered around St. Mary's Parish Church.

Hear heartwarming stories of multi-generational customer loyalty, including memorable interactions with notable figures like Greg Popovich, Coach of the San Antonio Spurs. Darrell opens up about his early start in the family business and the evolution of Corti Brothers through various locations and industry changes. Discover why human interaction remains vital in retail amid a growing trend toward automation, and dive into the significance of family-run businesses in maintaining community ties.

As we look forward, Darrrell, now 82, offers wisdom on sustaining a unique grocery store in a competitive market. He shares his passion for the wine business and reflects on his travels to Europe in search of unique vintages. Looking ahead, we even have an insightful discussion on climate change's impact on agriculture and its far-reaching effects on the food industry. You'll be sure to come away from this episode with a rich history of a Sacramento icon, personal anecdotes, and thought-provoking reflections on America's relationship with food.

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Chapter Summaries

(00:10) Corti Brothers

Darrell Corti shares the history of Corti Brothers, a family-owned grocery store in Sacramento's Little Italy, highlighting their cultural significance in the community.

(04:45) Corti Brothers Family Grocery Legacy

Corti Brothers' rich history as a family-owned grocery store in Sacramento, from its Italian immigrant roots to its current location on Folsom Boulevard.

(13:26) Legacy Grocery Business Traditions

Darrell Corti of Corti Brothers shares stories of customer loyalty and the importance of human interaction in retail.

(25:46) Corti Brothers and the Future

82-year-old Darrell Corti shares his experience in the wine business, including travels to find unique wines and the challenges of staying competitive.

(36:11) Climate Change and Culinary Predictions

Disinflationary impact of bulk purchasing, food waste, food insecurity, climate change's effect on agriculture, and personal food preferences.

(47:51) Fiduciary Investment Advisory by CapTrust

Fiduciary duty prioritizes clients' best interests and transparency in pricing is important for understanding fees and value received.