This week we talk about the lifestyle blog that has so widely polarized people, the omnipresent Goop. Once widely ridiculed for being a bit too rich for the average person's blood, Goop has gone from a mailing list to a blog to a small scale media empire, with products and retail shops and lots on offer. We wade through some of its influencers, its founder, its core beliefs and the philosophies at the heart of it all to make sense of all this goop.