Michael Dodsworth is the Founder and CEO of Fanfare —the platform turning product drops into sellouts without the chaos.

After nearly two decades in the trenches of high-stakeslaunches for top brands, Michael has seen it all—crashed servers, bot-infestedqueues, and fan meltdowns.

He’s the guy behind the scenes when Taylor Swift ticketsbreak the internet or a sneaker release spirals into a PR nightmare.

Frustrated by the same mistakes playing out again andagain, Michael built Fanfare to fix the launch experience from bothsides—giving fans fairness and giving brands a real shot at loyalty, not justhype.

 From SKIMS-stylesellouts to next-gen launch tech, Michael’s here to share what actually works,what to stop doing now, and how any brand—big or small—can build moments theiraudience will never forget.