Susan Friedmann is known as The NichePreneur Coach. She is an internationally recognized niche marketing expert and "how-to" coach. She's worked with hundreds of companies representing more than 30 different industries in the North and South America, Europe, and South East Asia. She is a prolific author, having written 14 books including her bestsellers, "Meeting & Event Planning for Dummies," and "Riches in Niches: How to Make it BIG in a small Market," plus many other titles. She's appeared on a variety of radio talk shows and as a guest expert on CNN's Financial Network and Bloomberg's Small Business.

What you'll learn about in this episode

• Susan's background
• Making it big in a small market
• Why Susan makes a 2-hour appointment with herself every morning
• Stream-of-consciousness writing exercise
• Why Susan believes that mindset is critical to success
• Why taking action in the right direction warrants a higher likelihood for success
• Why you need to know how to ask for help
• Not allowing yourself the fear of failing or being successful
• Taking charge of procrastination & perfectionism

How best to connect with Susan:

• Email: [email protected]
• Phone: 518-523-1320