When Someone asks "Who Is your Perfect Audience" and they answer “Everyone"… They are REALLY saying "They Don’t Really Know?”. If you don't know who you are talking to, how are you supposed to know what to say to them?

Marketing is a process. Do you understand WHY you are doing it? Of course to generate new sales, but is it driven by the activity or a focus? You can start out by asking yourself some questions...

* What is The Desired Marketing Goal?

* Is It Achievable?

* Is There A Smarter Way To Do This?

* Should I Be Doing This Myself or Pay Someone To Do It?

* What Would Happen If I Did Not Do This?

In this episode, I will discuss some tough possible answers to these tough questions. Once you learn to understand the "WHY" of your marketing, then it be comes easier to understand the "What" and "Who" you are marketing for.