The Ultimate Pet Sitter Content Creation System That Actually Works

If you hate creating content… this episode is for you. I am not selling anything, rather blowing the lid off how EASY it can actually be to create a pet sitter content creation system that WORKS and doesn’t overwhelm you. In this episode, I am going to show you EXACTLY what I do… and how you can finally break the cycle of scrambling, ghosting, and giving up.

We’ll talk about the mindset blocks that hold most pet sitters back, why “posting consistently” is bad advice without a system, and how to create intentional, reusable content that builds trust and books clients on autopilot.

This isn’t theory—it’s the real, raw behind-the-scenes of how I plan, organize, and repurpose content across platforms without losing my mind. If you're ready to make content finally feel doable, repeatable, and actually strategic... this episode is your permission slip.

Timestamps

2:02 – Why most pet sitters are stuck in a feast-or-famine content cycle

5:40 – My no-fluff rule: If you wouldn't say it in real life, don't post it

9:03 – The 3 stages of my pet sitter content creation system

14:20 – How to batch months of posts in a few focused hours

18:55 – The secret to repurposing content without sounding repetitive

Notable Quotes

"You don’t need more time—you need a system that respects your energy."

"Pet sitter content creation doesn’t have to drain you. It can free you."

"Posting just to post is like barking into the void. Let’s stop that."

Resources & Links

Connect on IG: @bellavasta

Book a 20-min strategy call: Let’s build a custom local marketing plan together

Surround yourself with other forward-thinking petpreneurs. Join Bella’s Mastermind.

Watch all our Podcasts on YouTube

Here is last week's episode:

?

Transcript

Hello, and welcome to another episode of Bella in Your Business. Today, we’re diving into how you're actually known in your local area. We’re going to cover a lot—my goal is to light your brain on fire and give you real examples from your fellow pet business owners who are doing this successfully.

Thank you for all the likes, comments, and subscribes! I love hearing from those of you who book a call at jumpconsulting.net/20 and say you found me through the podcast. That makes my heart so happy, because honestly, I’m just sitting in my office talking to a ring light. Knowing you’re out there listening makes it all worth it.

In my community, we’ve spent the past month focused on getting your name out there everywhere. Some of what I say might sting a little, but stick with me. This could be the difference between your business thriving or just surviving. Imagine having a bunch of unpaid salespeople out there working for you just because you’re known in your community. Are you actually known in your area?

There’s a book called Known by my friend Mark Schaefer, a great read that ties into today’s topic. Being “known” isn’t about a logo or being online—it’s about walking into a room and people recognizing you and the energy you bring. If that’s not happening yet, you’re missing out on one of the most powerful, cost-effective tools in business.

I get that networking can be uncomfortable. Maybe you don’t like being the center of attention, and your ego is blocking you right now. But this isn’t about you—it’s about your business. Local marketing for pet businesses starts with you being known in your community. It’s non-negotiable. I’m going to give you the blueprint that actually works.

In my mastermind last month, we spent four weeks on tactical local marketing. One of our members, who you might’ve seen on my Instagram stories, had this moment: she walks into a coffee shop and hears someone say, “Oh my gosh! Are you the Wonder Pops person?” And that wasn’t even the first time that week. She was just wearing her business shirt—no flyers, no pitch—just existing. And her brand was recognized.