In this episode of Capital Roots, we’re joined by Dr. Lance Bauer, Executive Vice President of Beefmaster Breeders United, to explore the history, genetics, and growing global presence of the Beefmaster breed. Developed in South Texas during the 1930s, Beefmasters were built to thrive in tough conditions and are still defined by the Six Essentials: weight, conformation, milk production, fertility, hardiness, and disposition.

Dr. Bauer shares his journey from raising commercial sheep in Ingram, Texas, to leading one of the largest beef breed registries in the U.S. We dive into breed-up programs, junior involvement, and how Beefmasters are meeting the demands of modern cattle production with both grit and genetic advantage.