Liz and Lisa talk about what it's REALLY like for authors to promote their own books. How do they decide where to put their efforts online and how much time they should spend doing it? What about social media? Is BookTok for everyone? Although it can be fun, marking your book can also exhausting, time consuming and even expensive. The real question is: Do online marketing campaigns translate to sales? Or do authors only participate in book promo simply so they don't have fomo? Listen in to find out what Liz and Lisa think!

Have a comment? A question? Something you'd like to know about the publishing industry? Email Liz & Lisa at [email protected] and put PODCAST in the subject line.