Join us for our final discussion with Gabby Herrera, brand content manager at Purina ONE.

In this short conversation, Bart and Gabby discuss the broad importance of marketing and its function within the wider business environment. They talk about how marketing can act as a unifying force between disparate business lines, including finance and sales, and the importance of working on a unified business strategy across departments.

The conversation closes on a more personal note, as Gabby shares reflections on her career so far and offers advice to marketers starting out in the space. Gabby highlights the importance of managing others’ impressions by providing a neutral, honest assessment of any situation you find yourself in, and avoiding forced positivity to be an effective and pleasant person to work with.

Memorable Marketing by MediaGroup is a series of podcast interviews with leading senior marketers, holding free-ranging conversations on their careers, outlook, and interests. If you want to discuss your business's marketing strategies with MediaGroup, feel free to contact us at: [email protected].