Small Business Survival Conversations

Episode 45: New Goals for the New Year


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Today Dr. Michael Troyer and Anna Steinfest will help you with your New Year's Goals for success. You will learn:
How to set up strategic goals 

(one or two results to be achieved – with a one-to-two year time horizon)

Examples:

  • Growth
  • New Product or Service
  • New Market Entry
  • Innovation (Creative Thinking)


Not Market Share – it is a result of strategy – not a strategy in itself


How to determine one to three Action Items that begin the effort to execute on each of the Strategic Goal(s)

Actions steps to break down the overwhelming character of a goal into do-able steps – to begin the process of execution

How to craft an Action Plan

Three steps for each goal

  • When (time of completion)
  • How (process to achieve)
  • What (measure of outcome)
  • Who (accountable person)
...more
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Small Business Survival ConversationsBy Anna Steinfest

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