This week is all about PERSONAL BRANDING and WEB SCALE with special guest Steve Corona. We talk about Steve’s book Scaling PHP. We also reminisce about the old days of Twitter API dev, until Steve humiliates Ed by not knowing what Spaz was. Check out our sponsors, New Relic, Engine Yard and WonderNetwork Follow us on Twitter here. Rate us on iTunes here Sign up for our mailing list here Listen Download now (MP3, 26.7MB, 56:30) Links and Notes Steve Corona on Twitter Scaling PHP Steve’s web site Life360 (now hiring in SF) Twitpic “Miracle on the hudson” plane crash Double vs single quotes in PHP Persistent DB connections in PHP Shared nothing architecture Horizontal vs. vertical scaling 12 Factor App Applescript CGI, more