As Las Vegas casinos begin to charge for valet parking - and set minimums on how much you play the slots before you can have a free drink - they’re eliminating services that (rightly or wrongly) customers have come to EXPECT.  You cannot grow customer loyalty by eliminating or charging for elements of the experience that you’ve traditionally provided as part of the essence of doing business.  On today’s new PROJECT DISTINCT, Scott McKain reveals the single most overlooked aspect of your business’s bottom line!