Sure, Jon sells light bulbs, but he also sells safety and risk mitigation. First, by installing the right bulb in the right position, safety is increased, and second, by installing a longer lasting bulb and requiring someone to climb up and change it less often, he is mitigating risk. If you're doing it right, you’ll NEVER have OSHA involved. Jon Rud is an accomplished sales executive with over a decade of experience in the electrical and lighting industries. Currently serving as the VP of Sales for the Americas at Dialight, Jon has been with the company since 2012, where he has held various pivotal roles after having started as a regional sales manager. Prior to his current position, he served as the Director of Sales for the Gulf region for seven years and the Global Strategic Accounts Manager for two years. Before joining Dialight, Jon developed his expertise in the electrical industry with business development at Graybar and previous to that served as the Industrial Manager for Border States Electric for three years. A dedicated member of the Green Building Council since 2011, Jon is committed to promoting sustainable building practices and innovative lighting.