What do women really want for Valentine's Day? Wouldn't it be great to know? Some people like Valentine's Day and some think it's nothing more than a sham to sell cards, flowers, and chocolate, and does it even matter? In this special Valentine's Day episode, we continue talking about the Platinum Rule. Whether you like Valentine's Day or not, you're going to want to listen to this episode. Happy Valentine's Day, or Happy non-Valentine's Day you choose—just make sure you forget the flowers and pursue the platinum, can I get a second?

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Show Links
Drive Research: https://www.driveresearch.com/market-research-company-blog/valentines-day-statistics/

Statista: https://www.statista.com/topics/5142/valentine-s-day-in-the-us/

Chase One: https://capitaloneshopping.com/research/valentines-day-shopping-statistics/