<p>Wednesday at DFW Airport, Scott McKain witnessed a classic example of an irate customer.  Unfortunately, the business that created the dissatisfied customer didn't know the three critical words you must consider in order to deliver an experience so compelling that your customer's loyalty becomes assured.</p>

Wednesday at DFW Airport, Scott McKain witnessed a classic example of an irate customer. Unfortunately, the business that created the dissatisfied customer didn't know the three critical words you must consider in order to deliver an experience so compelling that your customer's loyalty becomes assured.

<p>Wednesday at DFW Airport, Scott McKain witnessed a classic example of an irate customer.&nbsp; Unfortunately, the business that created the dissatisfied customer didn't know the three critical words you must consider in order to deliver an experience so compelling that your customer's loyalty becomes assured.</p>

Episode 458: Encore Episode - The three critical words to create a customer experience...

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Episode 458: Encore Episode - The three critical words to create a customer experience...

Episode 458: Encore Episode - The three critical words to create a customer experience...